到1990年代,日本动漫游戏产业成功举办了大量动漫展和游戏展。
https://www.ccosplay.com/
这时,日本漫画家和电子游戏公司在这些游戏展和漫画节上招募了一些男女装扮成动漫和游戏作品中的角色,以吸引参展商。这招可以说和当年他开迪士尼乐园时的招徕招数一模一样。可见,当代Cosplay的出现和蓬勃发展的关键是基于动漫和游戏的商业化。可以说是Cosplay作为商业推广手段,Cosplay本身就可以得到突飞猛进的发展和认可。
https://www.ccosplay.com/superman
因此,Cosplay 文化在动漫和游戏界开始流行和发展。同时,随着各种Cosplay活动、媒体的引入,以及网络上大量关于Cosplay的信息传播,Cosplay的免费参与者激增,Cosplay逐渐真正独立发展。可以说,当今世界的Cosplay概念有相当一部分是从日本继承而来的.
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